Recent studies show that owner insurance clients have a better acceptance towards policies that include a manual developed by the company. Specialists say that manuals can be reassuring publications, as clients know they have a booklet with plenty of information at hand. Besides, clients are used to have a manual for the majority of products they purchase, from cell phones and iPods to cars. While some clients usually have just a cursory look to understand the basics of a product, others really examine manuals in search of every information available.
The study also showed that having a manual is a way to encourage owner insurance policyholders to have more interest in the details of the plan, helping them to get the best from their policies. It also helps clients to recognize they are receiving something more from their insurers than just a contract. The study also showed that many clients rely on their companies websites to search for common answers. But specialists say that online FAQs are usually incomplete and not updated, causing even a worse impression than not having any published information at all. Internet access it's not a reality to each and everyone, what's pointed as another downside of the publication of online manuals for owner insurance companies.
Specialists also point out that well-crafted manuals are a good way to advertise a company or owner insurance professional, either through mouth-to-mouth between clients and future clients, and also through regular advertising (emails, ads and folders). Such publications can be also used as a very efficient internal resource at insurance agencies.